ASOS move to Digbeth

Image: Business Birmingham

In a coup for Digbeth, online fashion retailer ASOS is opening a new office at The Custard Factory – its first regional office outside the South East – planned to be operational before the end of April.

ASOS is keen to take advantage of Birmingham’s digital sector talent pool and our growing specialism in e-commerce through the recruitment of 20 senior positions, focussing on European expansion of the company’s websites. The number of roles in Birmingham could rise to around 50 over the next year.

In a 2011 study by eBay, Birmingham was named the UK’s fastest growing e-commerce city, with more than 1,000 new businesses established between 2008 and 2011, such as Droplet, contributing over £18 million to the local economy.

This is fantastic news for The Custard Factory, Digbeth, and indeed Birmingham as a whole!

Pamela Pinski

Digbeth and Proud

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