Billboards? 48Sheet them!
While using billboards as public art has been done before, in early April, 48Sheet (named after the number of sheets it takes to cover a standard billboard) will transform up to 100 of them in Birmingham and beyond. While much of the art will have been created digitally beforehand, four artists will paint live on launch day, the 2nd April.
48Sheet have been involved in a number of Digbeth happenings, including the redevelopment of our lovely Coach Station. In this project, they will be supported by organisations who have an interest in Digbeth and neighbouring Eastside such as: Ikon Gallery, Marketing Birmingham, Idea Birmingham, Birmingham City University, Birmingham Institute of Art & Design and Glenn Howells Architects.
This exciting new project will create outdoor public on a (probably) never-before seen scale. The billboards will form advertising-free ‘clusters’ and will be accompanied by online, printed and GPS maps so that visitors can navigate their way around the urban gallery via walking, cycling and bus routes. There will also be workshops, talks, mini exhibitions and other public supported events throughout April.
For more information about the project, click here to visit the 48Sheet website.