Enrich Not Exploit

Today artists Newso and Gent have taken to Floodgate Street to complete a very special commission.

No strangers to the walls of Digbeth, Newso and Gent are helping The Body Shop celebrate its 40th anniversary by interpreting the company’s new brand commitment: Enrich Not Exploit:

Along with the mural on Floodgate Street, today The Body Shop has also launched a competition open to children aged 11-16. By submitting their own creative expressions of Enrich Not Exploit, the budding artists could win a weekend break to London for their families along with £1000 prize money for their school to spend on enriching the lives of its pupils.

Entries must be received by 24th March, and the winners will be announced on 11th April. Click here for further information.

Pamela Pinski

Digbeth and Proud

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