The (animated) Digbeth Summit

The Digbeth Summit: Keeping Digbeth Different event is less than two weeks away. To help promote the event, Digbeth Residents Association has enlisted the talent of two second year animation students at BCU’s Birmingham Institute of Art and Design (BIAD) to create a viral video.

The event to be held on 16th February at the Custard Factory, will bring together residents, business owners, voluntary sector agencies, developers and council staff to discuss the future of Digbeth. Digbeth residents strongly recognise the need to work in partnership with local businesses to make the area a destination rather than an exit out of Birmingham, and to influence its direction.

Students Michael Price and Brian Lobeda jumped at the opportunity to create a video to promote the Digbeth Summit. Michael said: “Hopefully, our animation will help to show people that Digbeth is just as important to the city as the other districts, and that its legacy should not be neglected.”

Brian said: “I have learned a lot about Digbeth, especially about the Custard Factory and the Ty.Phoo factory.”

DRA Chair Val Woodward said: “It’s great that so many of the diverse sectors in Digbeth are working together so constructively. We are keen to support creative arts students and their contributions to Digbeth as one of the two main cultural areas in Birmingham. Our logo was also designed by a BIAD student and we have always been delighted with the quality of their work.”

The video created by Michael and Brian is below. For more information about the Digbeth Summit please click here.

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